Founder Discovery Lab
Validate your startup idea. Six weeks of customer discovery, mentorship, and structured experimentation.
Program Overview
Duration
6 weeks
Cohort Size
12 to 20 founders
Time Commitment
~6 hours per week
At the end of Discovery Lab, founders should be able to clearly answer three questions: Who is the customer? What problem do they have? Is it worth building a startup around?
Week-by-Week Curriculum
Week 1
Founder Orientation
Build a founder mindset, understand how scalable startups differ from small businesses, and prepare to learn through evidence rather than assumptions.
Week 2
Customer Discovery
Define your ideal customer profile (ICP), identify early adopters, and use unbiased conversations to understand who experiences the problem most acutely.
Week 3
Market Opportunity
Assess market size, competition, and growth potential to determine whether the opportunity can support a scalable venture.
Week 4
Problem Validation
Turn the riskiest problem assumptions into a prototype or experiment designed to generate evidence and accelerate learning.
Week 5
Value Proposition
Align customer pains and gains with your offering, test what resonates, and decide what to emphasize, change, or cut.
Week 6
Discovery Synthesis
Bring together customer, market, problem, and value proposition evidence to decide what you have learned and identify the strongest next step.